西湖是世界的，也是杭州的“金名片”。我们在为其规划标识系统时，重点考虑其深厚的文化底蕴，采用淳朴的色调与稳重的设计风格，在突出其导视功能的基础上，恰如其分得融入周边浓墨淡彩的西湖风景中，更多地展示与传承千年流传的人文气质。

The West Lake belongs to the world, and it is a landscape that Hanzhou City is proud of. When we are designing its sign system, our emphasis is on its profound cultural connotations. By adopting solemn colors and a poised design style, and highlighting its guiding function, we attach more importance to show and inherit its time-honored cultural temperament.