针对其集购物、餐饮、娱乐、商务于一体的多功能城市综合体特征，在标识系统建设过程中，把商业与商务结合的主题定位清晰化，运用简约、现代、大气的色调与形状，展现其领翔天地的气魄，同时也将建筑格局及服务功能有效指引导示，让人一目了然，有效增强了该企业在行业中的竞争力。

Based on the multi-functional urban complex characteristics combing shopping, dining, entertainment and business, in the construction of the identification system, we clarify topic positioning of combination of commerce and business, use simple, modern, majestic tones and shapes to show its unique boldness, and meanwhile effectively and clearly demonstrate the guidelines for the construction pattern and service functions, effectively boosting the competitiveness of the enterprise in the industry.