洋河新区民俗文化丰富，既有淮海特色，也有本地特色，民俗多与酒相关，如评酒会，封藏大典等。
以洋河酒文化为立足点，通过深入挖掘洋河酒文化，促进旅游与文化结合，加大对酿酒工艺，饮酒礼仪，藏酒典故等民俗文化资源的挖掘，在整体全域旅游形象设计中融入洋河酒元素，充分展示洋河新区酒文化魅力，不断增强洋河新区旅游的吸引力。

Yanghe area has rich folk culture, both huaihai characteristics, but also local characteristics, most of the folk customs are related to wine, such as wine appraisal, sealing ceremony, etc .
Yanghe wine culture as foothold, through in-depth digging yanghe wine culture, combining tourism and culture, increase of brewing technology, and drinking etiquette, cellar allusions folk culture resources such as mining, in advertising system design elements into the yanghe wine, full display yanghe wine culture charm, growing yanghe new tourist attraction.