河上镇以“纸业之乡”和“服装之乡”而闻名遐迩，在风起云涌的市场经济大潮中，拥有着得天独厚的地理环境。
立足于河上镇四个村落的地方文化，将其与新中式元素相结合，通过四个村庄各自的特色设计专属纹样，导视系统传承传统民俗风格的精髓，通过与现代潮流的对话碰撞而产生创新，推动建设山水相连，文化内蕴的新农村形象。

Heshang town is known as "the land of paper industry" and "the land of clothing".
Based on the local culture of the four villages in heshang town, it is combined with the new Chinese style elements. Through the unique design of the four villages, the guidance system inherits the essence of the traditional folk style, produces innovation through the dialogue collision with the modern trend, and promotes the construction of a new rural image connected with mountains and rivers and embedded in the culture.